1PX

For the longest time I’ve been hearing guru’s talk about using a coffee filter page for ranking new websites. The entire time I just thought it was bologna. If you don’t know what a coffee filter is allow me to explain. It’s when you build a page that links to a new website. Then every article you publish after that links to your page that links to your new website. I didn’t think there was any difference in the scenarios in the picture to the right. I decided to bust out a few experiments to put coffee filters to the test.

Normally when I write an a high quality content ( 1000+ words, pictures, and videos ) they rank good in Google. In fact, the majority of high quality articles that I’ve written have PR2 without ever having to build a backlink. As an experiment I decided to write ten high quality articles for different niche’s. Each of these niche’s were long tail keywords that had very little competition. That way I could easily track rankings.

All of the high quality articles I wrote I linked to a new website that‘s sandboxed. The main article would be published on Squidoo. After I published the article on Squidoo I wrote another article for Ezine. That article wouldn’t have any pictures or videos. The article for Ezine was 800+ words and included a link back to the Squidoo article. To illustrate what I mean take a look at the picture.

In all ten of the experiments the EZINE article ranked higher than my Squidoo article. This mean’s that Google PUNISHES articles for linking to new websites. All of the high quality articles that I wrote were indexed. They were also assigned a PR0.

As an added experiment, I decided to write a third article that links to the Ezine article. This article helped the Ezine article rank higher. This is the normal scenario that you would expect from backlinks.

Notes: Google punishes webpages for linking to new content. Pages that link to pages that link to new content are not punished. Which mean’s coffee filter’s definitely work in theory.